Sending Out E-mail
Nothing targets a prospective
customer like a personalized e-mail. This is a huge area of untapped sales potential that is both effective and
inexpensive - and Anglia can help you take advantage of it.
Any e-mail marketing program should be developed in
conjunction with your other marketing strategies and also integrate with your product type, web site style and
customer profile. Managing the e-mail marketing program requires the generation of client lists, development of
e-mail messages, distribution of messages, list maintenance and many other tasks. The larger and more wide-spread
your e-mail program, the more time consuming and costly it becomes. However, Anglia can automate the process and
accomplish the same tasks for pennies each. As an in-house training service or out-source program, we can
generate new industry-specific contact lists or convert existing computer files to e-mail lists and also have the
capacity to target potential customers from a variety of Internet sources. Because we operate bulk mail delivery
software, we're in a position to evaluate your volume needs and recommend the most efficient program to handle
e-mail distribution. The development of e-mail messages, mailers and texts uses both design and copywriting
skills, which we can provide at very reasonable prices. One extremely effective technique we offer is the
personalization of individual messages with the name of the recipient, or the use of merge/insertion of other
specific data into the message text. Our program also allows customization of all auto-responses to client
replies and questions. With Anglia, your messages and mailings can reflect the polish and professionalism you
want when communicating with your clients. We will be happy to train your staff in the use of mailing software
or handle all of the distribution and maintenance chores as an out-source service. Distribution and maintenance
services are a large group of tasks that can be customized to fit your needs, but regularly include such things
as; "subscribe" and "unsubscribe" to mailing lists and newsletter databases, deletion of bad e-mail addresses
from customer files, editing and correction of files, actual mail-out operations, response to customers and other
repetitive administrative chores. An important feature is the ability to track e-mail messages and responses,
building a database of client information to improve the quality of services you provide to customers. Anglia can
automate a data-tracking program specifically tailored for your needs and give you a successful edge in the new
development of products and services. Examples of personalized E-mail:

Services
- E-mail list compilation
- Conversion of paper or electronic lists to e-mail list
- Research for potential customers from Internet sources
- Evaluation of bulk mailing needs
- Text and copywriting of mailers, messages and responders
- Develop promotional web page and forms
- Automated mail distribution
- Individual personalization of each e-mail message or response
- Subscribe" and unsubscribe e-mail functions
- Removal of bad e-addresses
- List maintenance and update tasks
- In-house staff training in use of mailing software
- Customized e-mail tracking
- Client profiling and data collection
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