Nothing targets a prospective customer
like a personalized e-mail. This is a huge area of untapped sales
potential that is both effective and inexpensive - and Anglia can
help you take advantage of it.
Any e-mail marketing program should be developed in conjunction with
your other marketing strategies and also integrate with your product
type, web site style and customer profile. Managing the e-mail
marketing program requires the generation of client lists,
development of e-mail messages, distribution of messages, list
maintenance and many other tasks. The larger and more wide-spread
your e-mail program, the more time consuming and costly it becomes.
However, Anglia can automate the process and accomplish the same
tasks for pennies each.
As an in-house training service or out-source program, we can
generate new industry-specific contact lists or convert existing
computer files to e-mail lists and also have the capacity to target
potential customers from a variety of Internet sources. Because we
operate bulk mail delivery software, we're in a position to evaluate
your volume needs and recommend the most efficient program to handle
e-mail distribution.
The development of e-mail messages, mailers and texts uses both
design and copywriting skills, which we can provide at very
reasonable prices. One extremely effective technique we offer is the
personalization of individual messages with the name of the
recipient, or the use of merge/insertion of other specific data into
the message text. Our program also allows customization of all
auto-responses to client replies and questions. With Anglia, your
messages and mailings can reflect the polish and professionalism you
want when communicating with your clients.
We will be happy to train your staff in the use of mailing software
or handle all of the distribution and maintenance chores as an
out-source service. Distribution and maintenance services are a
large group of tasks that can be customized to fit your needs, but
regularly include such things as; "subscribe" and
"unsubscribe" to mailing lists and newsletter databases,
deletion of bad e-mail addresses from customer files, editing and
correction of files, actual mail-out operations, response to
customers and other repetitive administrative chores.
An important feature is the ability to track e-mail messages and
responses, building a database of client information to improve the
quality of services you provide to customers. Anglia can automate a
data-tracking program specifically tailored for your needs and give
you a successful edge in the new development of products and
services.
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- E-mail list compilation
- Conversion of paper or electronic lists to e-mail list
- Research for potential customers from Internet sources
- Evaluation of bulk mailing needs
- Text and copywriting of mailers, messages and
responders
- Develop promotional web page and forms
- Automated mail distribution
- Individual personalization of each e-mail message or
response
- "Subscribe" and "unsubscribe"
e-mail functions
- Removal of bad e-addresses
- List maintenance and update tasks
- In-house staff training in use of mailing software
- Customized e-mail tracking
- Client profiling and data collection
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