Contact Databases and Lead Tracking

Every successful marketing program is based on the development and maintenance of customer and prospective customer databases. Coherent, organized marketing and sales efforts built on those databases will allow you to be effective and efficient in finding new clients while maintaining contact with your existing customers. Using a well-organized, automated lead tracking system is the surest way to provide that organization and utilize your client lists to the best advantage.

Lead tracking should include the following elements:

• A database that can be either manually or automatically loaded with all current and prospective clients. It should be easy to edit and expand, so that new contacts can be quickly added or imported from other sources as needed
• A clean and functional window containing all pertinent contact data
• A record-keeping field to record the history of contacts made and schedule future contacts
• A report generation function for bulk e-mail and standard mailing lists, as well as other options
• A category and sort function adaptable for multiple fields
• An auto-reminder system for call-backs and appointments

Anglia can help you find an off-the-shelf software package that will cover your individual requirements or, if your needs are unique, we can develop new systems or modify existing systems to meet those needs.

Databases of prospects for your product or service

Filling the lead tracking databases with prospective clients for your staff to contact can be a formidable challenge. Anglia can help. We have access to multiple lists containing literally thousands of names and the associated contact information that can be easily loaded into a variety of programs. We even offer basic sorting and research in these databases or of a wide variety of other available databases. As always, our services can be an out-source to your company or result in in-house training for your staff.